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Werner Heid

Consumer Electronics and Technology

Mr. Heid has a strong track record launching new products, building large-scale profitable businesses and executing major business turnarounds at consumer electronic/technology companies. He possesses broad experience in defining and marketing product portfolios to consumers and small businesses through mass consumer (e-direct, e-tail, retail, distribution) and value-add (Resellers, System Integrators, OEM) channels. He has global experience in US, Asia, Europe and Latin America, and is fluent in Spanish, German and English.

During the last three years he was the Senior Vice President of Logitech (NASDAQ: LOGI), with P&L accountability for all global customer facing consumer sales & marketing organizations. During his tenure he strengthened Logitech’s worldwide consumer channel franchise and transformed sales & marketing into a consumer centric organization leading to record market share positions. He defined S&M strategy for emerging markets (especially China, Brazil, India and Russia) enabling a 35% CAGR and laying the foundation for $1B of emerging market annual revenue potential by CY’14.

Previously Mr. Heid served as CEO of Iomega (NYSE: IOM), where he was chosen by the Board of Directors to lead Iomega through wide-scale corporate turn-around. He offset the free fall of sales related to ZIP, a rapidly declining, end-of-life technology, by creating a new line of innovative consumer and small business storage products, capitalizing on the Iomega brand and returning the company to sustainable profitability. He established a strategic business relationship with EMC corporation, which laid foundation for a successful sale of Iomega to EMC.

Previous positions include President of Proxima (NASDAQ: PRXM), a manufacturer of multimedia projectors from 1998 until it merged with InFocus (NASDAQ: INFS) in 2001. He also held various executive positions at Hewlett Packard, where he ran HP’s LaserJet and Printing Supplies business in Europe, a $1.7 billion business, as well as created product/marketing strategy for HP’s “All-in-One” OfficeJet business worldwide. Mr. Heid earned a master degree in Electrical Engineering from the Karlsruhe Institute of Technology in Germany.

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